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Strategic goals: six objectives every partner should have


Writing good objectives is challenging but essential. Firms that invest time in objective-setting and managing performance against those objectives see increased revenue, happier clients and greater profitability.

It is important to keep things simple to achieve success:

• Set the overarching strategic direction;
• Give your partners a succinct set of themes with clear guidance; and
• Be prepared to hold them accountable but also to acknowledge and reward success.

After all, if partners set the right objectives and achieve them, then their success is the firm's success. This briefing sets out the six objectives - plus one extra - that every partner should have.

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