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Social climbing: how are global businesses now using social media?


Social media is not new. It has been around since the early 2000s and, although originally focused on individual users, has provided a platform for corporate organisations to promote their businesses.

As social media's influence continues to grow, many businesses have vastly increased their online presence. However, concerns about risk and compliance issues still affect the manner and extent to which organisations take advantage of social media platforms.

This Bakers report, which is based on a global survey of the the firm's clients, looks at the following issues:

• Who uses social media;
• Why organisations use social media;
• The barriers that organisations see to using social media;
• Which social media platforms are most used; and
• The perceived risks associated with social media, and how organisations are tackling these risks.

Click 'View Briefing' to download the full report.


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