Legal Insights

< back to search results

Marketing the Law Firm: Business Development Techniques


Existing clients provide the best likelihood for a firm to obtain new business. Studies have shown that if the client has the need, and if the firm has the capability of providing the service, the firm has a 50% chance of getting the work. Those are good odds. This excerpt discusses how to cross-sell effectively in a law firm.

In today's economy, marketing and business development are essential at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and individual practices. No matter the size of your law firm, this practical book shows you how to successfully utilize client surveys, Web sites, brochures and collateral pieces, databases, newsletters, direct mail, seminars, special events, advertising, public relations, proposals, presentations, and interviews.