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iWatch not registrable as a trademark for a wearable computing device

Overview

In a decision exploring the boundaries of 'descriptive', the English High Court has ruled that iWatch is not registrable for computers, computer software and certain related goods.

Trademark law prohibits the registration of marks which are descriptive of the goods or services for which the registration is sought, unless the applicant demonstrates that, as a result of the use made of it, the mark has acquired distinctive character.

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