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Geoblocking: how will it affect retailers?

Overview

As part of the European Commission's Digital Single Market Strategy, the EU has finally published legislation to prevent companies from geo-blocking. Companies geo-block when they block or limit access to their websites or have different general conditions of sale for their goods and services for customers in different member states. 

 

This article looks at why the EU considers geo-blocking prevents unhindered cross-border trade across the EU.