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Don’t let your brand die: creating, maintaining and developing your brand quality

Overview

Your brand is more than your logo, name or slogan, - it's the entire experience your prospects and customers have with your company, product or service.


In 2017, consumer attention spans continue to shrink, while global interest and outrage can be generated as quickly as it can fall.


At LegalWeek CONNECT later this month, Richard Waddington, chair of the Event Marketing Association, will host a discussion on this subject, with speakers including former Ratners CEO Gerard Ratner, former Cravath Swaine & Moore chief BD officer Deborah Farone and RPC director of brand and talent Clint Evans.


Click 'View Briefing' for more information.

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