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Consent: Double-edged sword and the progression towards other legal bases for processing

Overview

The GDPR sets out six lawful 'bases' for processing, consent being one of them. However, consent has historically been the favoured basis as genuine consent puts individuals in control, building customer trust as well as enhancing your reputation.

 

This article looks at why relying on inappropriate consent can be potentially damaging to reputation, leaving a company without the ability to use personal data and exposed to the risk of enforcement action.

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