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The client engagement dichotomy: the opportunities that law firms are missing


Client insight, cross-collaboration and innovation are at the core of all successful commercial businesses. If legal services are transitioning to a more commercial model, why are business development and marketing still sitting in the back office?

Lawyers ring-fence clients and rarely take the lead on cross-firm collaboration. Identifying your most profitable customers, sharing customer intelligence and driving effective cross-selling across multiple jurisdictions can provide your firm with the edge it needs to win in this ferociously competitive market.

In this web seminar, a panel including Microsoft's Matt Woodford and Legal Week's John Malpas tackle these issues and more - click 'View Briefing' to watch the discussion.


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