Legal Insights

< back to search results

The client engagement dichotomy: the opportunities that law firms are missing

Overview

Client insight, cross-collaboration and innovation are at the core of all successful commercial businesses. If legal services are transitioning to a more commercial model, why are business development and marketing still sitting in the back office?


Lawyers ring-fence clients and rarely take the lead on cross-firm collaboration. Identifying your most profitable customers, sharing customer intelligence and driving effective cross-selling across multiple jurisdictions can provide your firm with the edge it needs to win in this ferociously competitive market.


In this web seminar, a panel including Microsoft's Matt Woodford and Legal Week's John Malpas tackle these issues and more - click 'View Briefing' to watch the discussion.


 

Rating: 7 people found this useful