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Brands tap into GM’s in-vehicle marketplace feature


In early December, General Motors Co. ("GM") unveiled Marketplace, an in-vehicle commerce platform facilitating on-demand goods and services, including the ability to make reservations, order food, and locate the nearest gas station through dashboard screens of eligible Chevrolet, Buick, GMC, and Cadillac vehicles.

Connected cars provide new opportunities for brand interaction but also create new legal challenges, even when companies adhere to driver safety guidelines, as this briefing highlights.

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