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Artificial intelligence: transforming the way we create and consume content


Artificial intelligence (intelligence exhibited by machines; AI) is experiencing rapid growth, evident from last year's record levels of investment in this industry. AI has also already taken centre stage this year by dominating the Consumer Electronics Show in Las Vegas, where it has been featured in everything from driverless cars to electronic toothbrushes. The excitement associated with the increasing ubiquity of autonomous machines may have, however, overshadowed some of the challenges associated with this technology. Recent reports, including one from the U.S. government, outline how artificial intelligence will disrupt labour markets and cause deep structural changes in the economy.1 From a legal and regulatory perspective, a number of issues arise, including attribution of liability, ownership of algorithm-generated works and agreeing on a working definition of AI.