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Argos v Argos – a virtual race for dominance?


A recent cross-Atlantic dispute between the iconic British retailer, Argos Limited, and an American software company, Argos Systems Inc, considered the extent to which legitimate Google advertising can give rise to a claim of trade mark infringement or passing off.

Argos Limited ("Argos UK") is a retailer of non-food products with substantial market presence in the UK and Republic of Ireland, as well as a small online presence in the EU (precisely, Spain). Argos UK registered the domain name in 1996, and launched the site for e-commerce in 2004.

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