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Advertisement consent – five rules for retailers


The term 'advertisement' covers a wide range of signs and fascias, and falling foul of requirements to obtain advertisement consent could constitute a criminal offence.

As such, all retailers should ensure they know what is and is not allowed, whether they are concerned with shop fronts on the high street, retail parks or shopping centres.

This briefing sets out five rules for retailers to consider so that they stay on top of the law.

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